Web - Site Popularity

You design a web site and developed it and finally hosted it. Now just think how many site visitors know about this site address and related service.
So if you want to make your site a success then actual work starts after hosting your web site successfully. This includes following actions but to gain popularity is not limited to these actions.

•Search Engine Inclusion: First step, you should go and include your web site in various search engines like google, yahoo and msn etc. Never trust on automated software to include your site in search engines. There are many fraud companies in this business so be away from them and don't waste your money.

•Open directory inclusion: This is another way to make your site popular. There are many open directory projects like dmoz.com and yahoo.com etc where you can include your web site to get attention from net surfers.

•Google Adwords: This is paid program from google where you can register and you can pay based on number of clicks on your web site link or based on number of page impressions.

•Advertising Programs: If you have big budget then you can go for higher resources like TV ads or News paper or magazine adverting programs. They are most effective and expansive as well.

•White papers and Article: If you write white papers or articles then you can include your web site link in those white papers or articles to get more traffic on your site.

•Site Link Exchange: There are many sites including my site, who do site link exchange. So you will keep their site link at your web site and they will keep your site link at their site. This is for then mutual benefit of site link exchangers.

To increase Web site popularity or to take the website to higher position in the Google search another interesting branch have come out in internet tree. It is called SEO (SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results).

What is Search Engine Rank?
When you search any keyword using a search engine then it displays thousand of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If Search engine is putting your web page on first position then your web page rank will be number 1 and it will be assumed as with a high rank.

SEO is the process of designing and developing a web site to attend a high rank in search engine results.
What is on-page and off-page SEO

Conceptually, there are two ways of doing SEO
•On-Page SEO- This includes providing good content, good keywords selection. Providing keywords on correct places, giving appropriate title to every page etc.

•Off-Page SEO - This includes link building, increasing link popularity by submitting in open directories, search engines, link exchange tec.